CEDAR FALLS - Walk into Sarah and Scott Gall's store on the Parkade, and they will introduce you to two old friends: your feet. The Galls, owners of The Runner's Flat, at 120 Main St., told themselves before they started their business several years ago to offer their customers more than running shoes. They wanted shoppers to know how to use such specialized footwear. The Galls claim to occupy a unique position in the marketplace as the Cedar Valley's only specialized running store.

Read more at the Waterloo-Cedar Falls Courier - http://www.wcfcourier.com/business/local/article_29e00f2c-11a5-11df-a378-001cc4c002e0.html